All of Us stands for a whole new world of investing. One which knows that free is anything but free. Its a trap to get ahold of your assets and make companies money, not customers. Our members share in every revenue stream we have, a transformative industry first. For example, they share in payments received for orders when they trade, commonly known in the industry as payment-for-order-flow. Customers are also shown on their homepage exactly how much money All of Us has earned on them year-to-date, as well as how much we have saved them. This is unheard of radical transparency that is raising eyebrows in a retail brokerage community used to not sharing exactly how they make money.